Cubicle Bailout

from AMagill

I’m introducing the first tool to the site here, a Profit Calculator.   There are tools online where you can explore what people are searching on and then what an estimated price for an ad would be.   Then it is just working through some generic formula’s to explore if it is a profitable idea.

I’ve entered default values for two critical parts of the formula, Click Thru Rate (CTR) and Conversion Rate.  There is a general consensus that you should expect about 1-1.5% for each of these.   If you’d like some recent data that supports this, look at the work Andy Brice reported on his blog.  Keep in mind his work was based on an informal poll of people selling software products, you should probably expect similar results for other types of products as well.

You can find the link to the right under Pages, or simply click here.

Please let me know what you think, any and all feedback is welcome.